Retrieved October 29, from http: The paper discusses the advantages to business of such a global culture on corporate culture and the possibility of these potential advantages ever emerging.
Global Marketing Strategy; With Specific Attention on the Automotive Industry This 19 page paper looks at the issues and challenges of global marketing strategies.
The Existence of a Global Culture; Positive and negative Aspects; This 26 page paper looks at the emergence of the perception of a global culture demonstrated in the growth of globalisation and mediums such as the Internet.
The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. In a geocentric staffing policy, the best people for key jobs throughout the organization, regardless of nationality, are recruited for performing a particular job.
Bibliography lists 18 sources.
First, it is done for fulfilling the require jobs or skills needed to perform the given tasks. In other words, Lenovo is committed to hiring the very best people, wherever they might come from. Second, it can be done to develop and promote the desire corporate culture of the firm.
It is basically done for two purposes. Producing resentment in host country, and leading cultural myopia. This is one reason for the shift away from the global focus, but there are others as well.
It is beneficial for the firms to utilize human resources efficiently and help building a strong culture and informal management network. The bibliography cites 25 sources. This paper presents the argument that smaller is actually superior, and assesses the value of the small company in addressing issues like control, sensitivity to customer needs, and flexibility to change course.
Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. A staffing policy refers to the selection of employees based on the skills they have to perform a particular job.
This paper also assesses the future of businesses in the small business market and the nature of interconnectviity in providing flexibility within the marketplace. It is true that within 20 years there will be enormous global markets for many products like Coke and Levis, but when it comes to standardized consumer products I have a doubt on it because while more global consumer markets are emerging, national distinctions for many products are increasing at an alarming rate.
The major HRM functions such as job analysis and job description, recruitment and selection, workforce planning and development, motivation and performance appraisal, and compensation should be performed as per the world-class standard.
What are the main advantages and disadvantages of the ethnocentric, polycentric, and geocentric approaches to staffing policy? For this, the company must make a culture that accepts workforce diversity and builds upon those differences.
Do you agree or disagree with this statement? Bibliography lists 20 sources. Its negative part is that immigration policies may limit implementation, and it is expensive to implement in comparison to other staffing policies.
The companies ascribing to global standardized products view the world as one entity, not a collection of national markets so that these companies compete on the bases of price, quality, reliability, and delivery of products that are identical in function and design. A polycentric staffing policy refers to a policy in which host country nationals to be recruited to manage subsidiaries, while parent country nations occupy key positions at corporate headquarters.
However, there are some disadvantages of this approach such as:Critics of global standardization say each country should have custom marketing strategies since the average product requires about 4 - 5 adaptations of the 11 marketing elements: label, package, materials, colors, name, product features, advertising themes, media, execution, price, and promotion.
Within 20 Years We Will Have Seen The Emergence Of Enormous Global Markets For Standardized Consumer Products.
GLOBALIZATION OF MARKETS Theodore Levitt is often considered to be the first to recognize the trend towards globalization and states that: “companies must learn to operate as if the world were one large market – ignoring superficial regional and national.
Within 20 years we will have seen the emergence of enormous global markets for standardized consumer products.” Do you agree with this statement? Justify your answer. Theodore Levitt argued that world markets were becoming increasingly similar making it unnecessary to localize the marketing mix%(2).
Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree with this statement? Justify your answer.
ultimedescente.com 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree with this statement - Research Database. Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products.
Do you agree? Globalization has been, over the past few decades, rapidly and exponentially increasing in both reach and scope.Download