Marketing audit for pets at home

There is a wide range of dog and cat toys which cost between seventy-five pence, to twenty-four pounds.

There is a wide range of dog and cat toys which cost between seventy-five pence, to twenty-four pounds. Prior to this, Mike held a number of finance roles at Tesco plc over a period of thirteen years, with his final position as Group Planning, Treasury and Tax Director. Finally, an increase in popularity of reptiles is evident as consumers have realized they are fairly easy to care for and fit in well with working lifestyles.

Tony brings vast retail experience and knowledge to the Pets at Home team. Threats to the business include competition from supermarkets for pet supplies, local dog groomers including mobile which offer more convenience as they come to your home and there insurance providers particularly increasingly popular comparison websites e.

Advances in technology have enabled the company to have an online presence in addition to an inshore presence. The fourth force is threat of substitute products. If customers have strong bargaining power, they are able to exert pressure to drive down prices or increase the required quality for the same price.

This has also led to an increase in toy ales, particularly in households containing children as they are considered to be one ten most Antenatal Doctors when It comes to Dulling pet accessories, as well as ten type of pet.

Figure 2 shows the factors considered in a PESTLE analysis the political, economic, social, technological, legal and environmental factors that can affect a company. The PAH producPAPange includes pet supplies toys, pet food, pet cages and small petsveterinary services, dog grooming services and pet insurance.

The Animal Welfare Act also ensures that animals are bred in comfortable surroundings, and makes sure the animals wellbeing is an absolute priority. There are multiple barriers to entry in the pet shop market, and this could deter new entrants from breaking into the industry; these are shown in figure 6 below.

The company ensures it remains environmentally friendly and maintains corporate social responsibility as a top priority by doing the following: Less fortunate pets shown below in figure 3: The key opportunities are as follows: Threats to the business include competition from supermarkets for pet supplies, local dog groomers including mobile which offer more convenience as they come to your home and other insurance providers particularly increasingly popular comparison websites e.

The factors which determine the degree of competitive rivalry are shown below in figure 7. Ensuring their staff members have maximum training and lacing a focus on animal health will aid avoiding negativity like this again. The company places an emphasis on providing excellent customer service through their knowledgeable staff to give advice on which products to choose I.

Last accessed 16th Novo Less fortunate pets shown below in figure 3: Advances n technology have enabled the company to have an online presence in addition to an inshore presence. PAP needs to ensure it maintains good relationships with its suppliers and ensure hat there is political stability in the country in which it is getting its supplies from.

Developed, work closely with them to also ensure that the social development and welfare of their employees are protected.

Marketing Audit for Pets at Home - Essay Example

Pets at Home are at risk of substitute products from online suppliers, as it is increasingly popular to purchase online and the ability to buy from other countries and access a wider variety of products is relatively easy.

Hogue PAP continues to focus on leveraging its existing market leading position as well as developing new opportunities for growth. I nee also scene suppliers around ten world gallant ten tentacle trading coco P developed, work closely with them to also ensure that the social development and lifer of their employees are protected.

Prices have also been renegotiated in order to pass down great value products to the customers. The directors must ensure they continue to monitor the macro economic trends and their impact on the pet market. Conclusion Overall, PAP ensures it maintains a focus on satisfying customers by providing a wide range of pet supplies and expanding its product range, including veterinary practices ND dog grooming parlous inshore to increase convenience for the customer.

The stores also work closely with local schools as PAP is a family focused business and the majority of customers are young families and first time pet owners. The extended marketing mix. Finding pet sellers through websites such as Gummier. Figure 2 shows the factors considered in a PESTLE analysis the political, economic, social, technological, legal and environmental factors that can affect a company.

There are two key drivers of growth in the I-J pet care market. Last accessed 16th Novo This can help children understand the importance of caring for animals. This growing humanistic Is expected to lead to a healthy growth In premium products Including cat and dog treats, clothing and accessories.

Figure 1 shows the marketing mix for PAP: To maintain a competitive advantage PAP offer customers a freezer voucher as an incentive to purchase their insurance. Competitive analysis — Porters Five Forces Figure five below shows a diagram of the framework that Michael Porter created which outlines the five forces that influence industries.

Prices have also been renegotiated in order to pass down great value products to the customers.

What Are the 5 Ms of Internal Marketing?

The growth has mainly been driven by increased spend on cat and dog foods Remuneration, and this growth shows that pet owners are trying not to compromise their spending on their pets.May 01,  · Marketing Audit for Pets at Home Essay Natalie Dyas MG Srategic Marketing Word Count: 5/12/ MARKETING AUDIT FOR PETS AT HOME Company overview Founded inPet’s at Home (PAH) is the largest pet supplies retailer in the UK, with market share growing from 15% into 16% in The new Pets at Home website is a massive improvement on the previous incarnation, and generally delivers a good user experience, though there are some easily fixed issues, clearer delivery charges, improved forms etc, which would improve the usability further.

The five Ms of internal marketing are men, minutes, machinery, materials and money. These five Ms comprise all the resources a company has at hand. A marketing audit often reviews them to help analyze if the company is achieving optimal effectiveness with its marketing goals.

The people of the. More than just a pet shop Pets at Home Group Plc Annual Report and Accounts Pets at Home Group Plc Pets at Home Group Plc Epsom Avenue Stanley Green Trading Estate Handforth Cheshire SK9 3RN. Pets at Home is the UK’s leading specialist omni-channel retailer of pet food, pet products and pet-related services.

Audit &. Marketing Audit for Pets at Home The I-J pet care market was worth E. 6 billion inand has grown compared to (E.

Marketing Audit for Pets at Home

3 billion) despite the difficult economic conditions we’ve experienced over the past few years (the market is expected to grow steadily until when it’s estimated to be worth approximately E. Billion). Current role is Group IT Director at Pets at Home covering all IT for the Pets and Vets systems.

Role encompasses Programme and Project Delivery, Infrastructure, Integration Services and Service Title: Group IT Director at Pets at Home.

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Marketing audit for pets at home
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