IBM, however, essentially left the consumer computing sector in upon selling its PC business unit to Lenovo. The company faces intense competition in all its business segments. Dell allows its customers to customize their laptops. Dell has a good presence in these markets but should strengthen its position as the company experiences declining market share.
Dell business should focus on growing these divisions as they promise better growth opportunities and higher profit margins. Profit margin decline on hardware products.
InDell came out with a barrage of other mobile devices that also failed to catch on with consumers, such as a hinged tablet known as the Inspiron Duo, as well as the Aero, Streak and Venue Pro phones. Strengthen their presence in emerging markets.
Expand services and enterprise solutions businesses Obtain more patents through acquisitions Strengthen their presence in emerging markets Tablet market growth Growing demand for smartphones and tablets Profit margin decline on hardware products Slowing growth rate of the laptops market Intense competition Strengths Brand name.
Threats Growing demand for smartphones and tablets. With a lower price and strongly improved capabilities, consumers often choose tablets and smartphones over laptops. It will prove hard for Dell to compete in such market or at least fight back the lost market share. Opportunities Expand services and enterprise solutions divisions.
Hewlett-Packard Enterprise, for business computing products, and HP, for consumer computing products. Direct selling business model. The company also collaborates with Samsung on their Galaxy brand tablets.
Dell is engaged in many green initiatives and has received many rewards for being an eco-friendly business. Computer hardware commodity products are sold with a very low profit margin.
Such services were not originally found within any other major computer retailer and currently only Sony and Toshiba allow thatbut add great value to the customers and provides Dell with a competitive advantage.
Meanwhile, in OctoberHewlett-Packard split itself into two divisions: Dell revenues slump as tablets and smartphones eat into market. This will add to costs for Dell and will further cut the profit margin.
At the end of that year, Dell officially left both the smartphone and Android mobile device markets. This is a benefit when working with public and government agencies. As a large provider of computer products and services across both the business and computer sectors, Dell Inc.
Competency in mergers and acquisitions. And like these business rivals, Dell sells printers, networking hardware, monitors, other computer peripherals, and cloud-based information technology services.
Too few retail locations. Dell has a very strong brand reputation for quality products.As of JuneDell continues to sell the following products for the consumer sector: desktop PCs, laptop PCs, printers, monitors, TVs and home theaters, and cameras and camcorders.
From the Classrooms to Virtual Labs, primary schools to universities are arranging Dell’s specifically educational technological solutions, making Dell the number one source of providing laptops, notebooks and desktops computers to education in quite a lot of countries all over the world.
HP, Dell, Lenovo,Acer (GLobal competitive PC market) Apple is trying to expand here / Dell have also invested in a new R&D division Asus (Innovative and low cost laptops targeted at working class of today) Apple (niche market/PCs for the sofisticated & the rich) Strategy Maps (Over-all Market View) Source of Competitive Advantage UniquenessCost.
Comparative analysis of hp and dell 25 Laptops Tablets Desktops Server Accessories Dell has following depth: Laptops Latitude E Inspiron 15R Latitude 15 series Latitude 14 series Latitude 14 series Inspiron 17R New inspiron 15 Inspiron 17 Tablets Venue 7 Venue 8 Dell venue pro 11 Venue pro 8 50 Commercial SWOT analysis of Dell is covered on this page along with its segmentation, targeting & positioning (STP).
Analysis of Dell also covers its USP, tagline / slogan and competitors. Low price was once Dell’s competitive advantage but the company is no longer able to provide competitive prices. Apart from the price, Dell’s products are little differentiated from competitors’ products and are in competitive disadvantage if the price offered by competitor is lower.Download